Beauty Without Cruelty believes that…

… Humans have no right, whatever the end, to exploit or kill creatures (big and small) in the name of food, science, service, exhibition, fashion, religion, entertainment, or for any other reason:

reverence for all life – no killing, exploiting, abusing, harming, using, adorning, or eating any creature – must be considered fundamentally right.

… Non-violence begins at breakfast:

killing or raising animals for food – the single greatest cause of animal death and suffering – must stop.

… Use of animals for research, experimentation,
and testing must be abolished:

scientific knowledge and progress can and must be achieved without suffering and sacrifice of animal life.

… All entertainment, like in circuses, should be without animal acts:

no creature performs without having been subjected to fear, hunger, and torture.

… Wild animals belong to the wild:

that’s where they should live, totally unhindered by humans. Zoos are animal-jails and the wrong medium for education, conservation, or research.

… There is no such thing as a ‘by-product’ of cruelty or killing:

all are direct animal products (e.g. leather) that economically contribute towards animal suffering and slaughter.

… If there is no demand for animal derived products, the supply will automatically diminish:

animals are specially bred and raised for slaughter, misused, or killed for their body-parts.