Beauty Without cruelty's activities are..
  • Cruelty-free products and processes (no animal ingredients, not tested on animals, no animal derived aids utilised)
  • Uses of slaughter products
  • Activities of establishments that use animals
  • Ascertaining plant and mineral origin alternatives for animal derived ones
  • Magazine
  • Calendar
  • Books
  • Leaflets
  • Posters
  • Stickers
  • Films
  • CDs
  • Website
  • E-mailers
  • Holding presentations at educational institutions, gatherings, conferences, etc.
  • Holding poster and other exhibitions
  • Distributing literature
  • Distributing CDs
  • Sending e-mailers
  • Social networking
  • Maintaining and updating website
  • Widely circulating facts and garnering public support
  • Reform activities related to social customs like animal sacrifice
  • Petitioning decision-making and law-implementation authorities
  • Influencing voting in favour of animals at all relevant fora
  • Legal action – as last resort

For the sake of staying focused and not taking on too many things, BWC has identified the following specific areas in which it would currently work and put its resources in:

  • Animals in Entertainment and Confinement
  • Food (promoting Vegetarianism and Veganism)
  • Animal Exploitation, Cruelty and Slaughter
  • Animal Sacrifice
  • Intensive Farming of Animals
  • Ascertaining Product Ingredients, Processes and Alternatives
  • Creating Public Awareness and suggesting measures for leading an ahimsak way of life